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Aldi Talk: Court prohibits misleading advertising claims



Aldi Talk: Court prohibits misleading advertising claims

Aldi Talk, or the operator of the brand, Medion AG, was dismissed in court. The company is no longer allowed to advertise the Aldi Talk branded prepaid base rate with no minimum sales required. This was decided by the Essen Regional Court in a judgment which is not yet final. The Federation of German Consumer Organizations (vzbv) had criticized that the advertising statement was not correct and was therefore misleading.

So you advertise Aldi Talk’s “basic prepaid rate” with the claim “no minimum sale”. This tariff is characterized by the fact that once the SIM card has been activated, the initial credit can initially be used within a twelve-month activity window. After expiration, customers remain reachable on their mobile phone for two months. After that, your SIM card will be deactivated. In order to be able to continue to call and remain reachable, they have to extend their activity window by reloading new credits again and again. For example, if you pay the minimum top-up amount of five euros, the time window is extended by four months. After that, it needs to be recharged.

The Essen Regional Court agreed with vzbv that the “no minimum sale” claim is misleading for consumers.

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