Manufacturers only send test devices if they hope for first place

DXOMARK CEO Frederic Guichard said he and his colleagues now receive far fewer smartphones from manufacturers to test. DXOMARK does not mean anything to you? In addition to classic cameras, cameras for smartphones are also tested there and a ranking of the best models is compiled. In the past, manufacturers over-promoted sheet music. But I have the impression that this has diminished in recent years. Now we have a small preview of the background.

According to ITHome, Guichard announced that manufacturers like Xiaomi only send test devices if they seriously hope to take the top spot in DXOMARK. Only the pole position is really interesting for marketing. In the past, DXOMARK had also defended itself against allegations that positive test results were sold for a fee. This is by no means true.

Ultimately, it’s understandable that brands themselves only explicitly submit their models to DXOMARK if they’re speculating about landing at the top. 1st place looks better than 2nd, 3rd or possibly 4th or 5th place.

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