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Microsoft Store: launch of an advertising pilot program

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Microsoft Store: launch of an advertising pilot program

Microsoft has released the Windows 11 2022 update and Android applications will soon be usable directly on Windows. One more thing ? Yes, the Microsoft Store receives ads for apps. Microsoft Build announced Microsoft Store Ads, a new product designed to help developers get their content to the right customers at the right time. This is what Microsoft calls in-app advertising.

It is now beginning to onboard developers for the “Microsoft Store Ads” pilot, which will allow them to use Microsoft Advertising to create Microsoft Store advertising campaigns that reach customers on Windows 10 and Windows 11 devices. According to the announcement, the company is at the beginning of this journey and is struggling to find the right balance between developer success and customer experience. Developers interested in participating can learn more here.

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