Burger King Announces Major $400million Update

BURGER KING's pioneers have said that the company will get an investment of $400 million and make changes that will affect hundreds of restaurants all over the country.

Executives at the fast-food giant have introduced a plan called "Reclaim the Flame" that is meant to make customers' experiences better.

As part of a $400 million investment plan, hundreds of Burger King restaurants are going to get new looks.

Around $250 million will be spent on kitchen equipment and technology for restaurants, and more than $100 million will be spent on advertising.

CNBC says that officials have said that 3,000 locations will be "refreshed" and 800 restaurants will be recently renovated.

It is anticipated that the menu will include the Royal Crispy Chicken sandwich as well as new Whopper flavor options.

They have promised to keep having a "strong everyday value offering" on their menu, and $30 million will be spent on improving the restaurant chain's app until 2024.

Tom Curtis, the president of Burger King North America, said, "I'm very proud and thankful that our franchisees have once again stepped up to invest in our performance together. 

We are very fortunate to have franchisees that are passionate about this brand and are working with us, Tom Curtis added.

FOX Business says that the restaurant hopes the plan will boost sales and help franchisees make money.